Greg Migliore of Autoweek captured a reality of the American market when he wrote "small [cars] for the sake of small is not what Americans want." Certainly the poor sales of the original Austin Mini-Minor or Fiat 500 demonstrated that reality. Of all the tiny imported cars, only the VW Beetle defied that sales reality - and in Europe or Asia it wasn't considered that small.
The newest Fiat finally convinced an Autoweek skeptic that small cars can be hugely entertaining, especially in the snow. Here's the article itself. Enjoy!