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The Land Rover Writer

Saturday, May 3, 2014

Land Rover Global Reveal Event - April 2014

Once again I attended the press days of the New York International Auto Show in April 2014. I'll be writing this up in Rovers Magazine but I wanted to share these photos and video before the article appears in our Summer issue.

Of course Land Rover's events and exhibit provided me with the greatest excitement.  I have to tip my cap to the PR and Special Events executives at Land Rover UK and Land Rover North America for yet another coup. 

This year Land Rover used the NYIAS to introduce the Discovery V Concept to an international audience, a Discovery Sport for 2015, and to announce a partnership with Virgin Galactic. They merged all of these at a "Global Reveal Launch" aboard the Intrepid Air and Space Museum, the aircraft carrier that sits moored in the Hudson River.
video

Thanks to DNA/TVC's Jessica Constanza, I received permission to share this video of the event itself.