Of course Land Rover's events and exhibit provided me with the greatest excitement. I have to tip my cap to the PR and Special Events executives at Land Rover UK and Land Rover North America for yet another coup.
This year Land Rover used the NYIAS to introduce the Discovery V Concept to an international audience, a Discovery Sport for 2015, and to announce a partnership with Virgin Galactic. They merged all of these at a "Global Reveal Launch" aboard the Intrepid Air and Space Museum, the aircraft carrier that sits moored in the Hudson River.
Thanks to DNA/TVC's Jessica Constanza, I received permission to share this video of the event itself.