As reported in Hemmings and elsewhere, Lancia's parent company, Fiat, now wonders aloud whether it cares to continue this manufacturer renown for its engineering excellence.
At present Fiat handles Lancia as GM once did Saab, using it as excuse to re-badge boring cars that don't sell well so as to increase sales volume. Here's hoping that Fiat can see the value of re-energizing this marque.
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