The Land Rover Writer

Tuesday, February 1, 2011

Good News and Bad News

Land Rover enthusiasts admit only modest envy at Jeeps. Yes, we all know that the first Land Rovers used WW II surplus Jeeps as the basis for our first model, and yes, Jeeps always seem to cost less and enjoy less expensive parts support. There are far more Jeeps sold than Land Rovers, too.

Still, it was good news to read that Jeep's current parent, Chrysler, seems to have returned to reasonable financial health. Their current model lineup  has freshened up offerings that include the Fiat 500, which entices me greatly, as well as the traditional high horsepower sedans that made the Mopar name a byword for automotive performance. All of this is good news.

The bad news for auto enthusiasts rests in questions as to whether Gen Y, men and women ages 21 - 34, can afford to buy new cars at all. Saddled with high credit card and student loan debt, they find it difficult to secure financing. With the smallest new cars starting at $12,000 or so, the prices rise quickly by the time that dealers have added options desired by [relatively spoiled] potential purchasers. The combination of high debt, credit ratings and higher prices for new cars don't bode well for increased sales.

Of course, they could all buy classic cars at affordable prices and enjoy the excitement and self-satisfaction that comes from quality engineering and the self-reliance that comes from personal maintenance.

No comments:

Post a Comment